I hate writing. I love having written.
 - Dorothy Parker

Kill your darlings, kill your darlings, even when it breaks your egocentric little scribbler’s heart, kill your darlings.  -Stephen King 
I am Lorraine Alden, writing as the Inkenheimer since 1993. (It's a nickname that stuck.) I've also pursued sales and management, but it seems I always come back to writing. When creating for clients, my goal is to listen well, produce quickly, and deliver on time in a memorable style - perhaps a wee bit quirky if the concept invites it, but never jejune.
I operate on the premise that your communication should be as literate and engaging as you presume your reader to be.

For fun I follow current events, enjoy gardening and needlework, relax with old movies, read extensively, create gourmet delights in my kitchen, and argue politics.
Adapt your style, if you wish, to admit the color of slang or freshness of neologism, but hang tough on clarity, precision, structure, grace.
-William Safire